TikTok Shop in 2025 is a treasure trove of unique finds, from handmade crafts to quirky gadgets, all just a scroll away. Whether you’re after a custom necklace or a one-of-a-kind home decor piece, this platform makes shopping fun and personal.
If you want to uncover cool products without getting lost in the scroll, this guide answers the big “how” question: how to find unique products on TikTok Shop.
- Search Niche Hashtags
Hashtags are your map to unique products. Search specific ones to find items that match your vibe.
Tip: Try #HandmadeFinds, #UniqueGifts2025, or #TikTokShopArt in the TikTok search bar.
Why It Works: Niche hashtags lead you to small sellers offering one-of-a-kind items, not mass-produced stuff. - Follow Small Creators and Shops
Small businesses and artisans on TikTok often sell exclusive products you won’t find elsewhere.
Tip: Follow accounts with “handmade” or “small biz” in their bio, and check their pinned Shop videos.
Why It Works: These sellers focus on quality and uniqueness, giving you access to special finds. - Watch Livestreams for Exclusive Drops
TikTok livestreams are where sellers showcase limited-edition or custom products in real-time.
Tip: Join lives tagged with #TikTokShopLive and watch for “exclusive drop” announcements.
Why It Works: Livestreams often feature unique items or discounts, letting you snag something special.
“I found a custom phone case on TikTok Shop during a livestream—it’s so me, and no one else has it!” — Aisha, a designer in Kuala Lumpur
- Check Customer Reviews and Videos
User reviews and videos show you how products look in real life, ensuring your unique find is worth it.
Tip: Look for tagged videos under a shop’s hashtag or check comments for honest feedback.
Why It Works: Real customer content confirms quality, helping you trust your purchase. - Explore the For You Page (FYP)
TikTok’s algorithm tailors your FYP to your interests, surfacing shops with unique products you’ll love.
Tip: Like or save videos of products you enjoy to train your FYP to show more similar shops.
Why It Works: The FYP introduces you to new sellers with items that match your style. - Ask Sellers for Custom Options
Many TikTok Shop sellers offer personalized products, perfect for truly unique finds.
Tip: DM sellers to ask about customizations, like engraving a name or picking a color.
Why It Works: Custom orders let you get exactly what you want, supporting artisans directly.
Customer Story: Aisha’s Custom Find
Aisha from Kuala Lumpur was scrolling TikTok when she stumbled on a small shop’s livestream showcasing handmade phone cases. She DM’d the seller to request a custom design with her favorite colors. The seller delivered a unique case for $25, and Aisha’s video review got 1,000 likes, boosting the shop’s visibility. It was a win-win: Aisha got a one-of-a-kind product, and the seller gained exposure.
Why These Tips Help You Shop Smart
These tips—searching hashtags, following small shops, watching livestreams, checking reviews, exploring your FYP, and asking for customs—help you discover unique products on TikTok Shop in 2025. You’ll find amazing, one-of-a-kind items, support small businesses, and enjoy a fun shopping experience. Try one tip and uncover your next favorite find.
Got a TikTok Shop gem or a trick for finding cool products? Share it in the comments—I’d love to hear! Now go explore TikTok Shop and find something special.
FAQ: Your Questions About Finding Unique Products on TikTok Shop in 2025
How can I find unique products on TikTok Shop in 2025?
Search niche hashtags, follow small shops, watch livestreams, check reviews, explore your FYP, and ask sellers for custom options.
Why is TikTok Shop good for finding unique products?
Its focus on small businesses and creators means you’ll find handmade or custom items not available in big stores.
How do I find small shops on TikTok Shop?
Look for accounts with “handmade” or “small biz” in their bios, or search hashtags like #ShopSmall or #HandmadeFinds.
How can livestreams help me find unique TikTok Shop products?
Sellers often showcase limited-edition or custom items during lives, with exclusive deals you won’t find elsewhere.
How do I know if a TikTok Shop product is high quality?
Check customer reviews, tagged videos, or comments under a shop’s posts to see real feedback on quality.
Why should I ask for custom products on TikTok Shop?
Customizations let you get one-of-a-kind items tailored to your style, supporting artisans and ensuring uniqueness.